Question: When is a farm not a farm?

 23rd Oct 2012

Answer: Never, but farmers may have to change their activities to meet the challenges of the 21st century.

WP Agricultural has supplied the Butler family at Whitewool farm in East Meon for many years. Des Close, our Business Development Manager who looks after their account, has witnessed the innovative measures developed by the family in introducing alternative profit lines.

John Deer Tractor in cornfield

Whilst the family roots are as arable and livestock farmers they introduced the Meon Springs Fly Fishery as their first line of diversification. Archery, shooting and fishing meet days followed as these pursuits are closely aligned with the agricultural ideals of the family.

Corporate Groups Corporate Shooting

Jamie Butler has more recently introduced a wider spectrum of services such as secure self-storage warehousing, the multi-function usage of the properties in their Yurt Village offering holidays, sports, training and corporate activities. The family also hire out well maintained bicycles to enjoy trips into the local countryside.

The family open the farm doors to the public for one day each year. All comers are welcome to witness and if they wish participate in the activities of the farm first hand.

WP Group congratulate the Butler family in demonstrating just what it takes to maintain a robust and profitable business in these challenging times.

With their obvious business acumen along with bundles of energy, no doubt their next enterprise will be equally exciting.

To find out more about WP Agricultural, please contact out team on 0800 980 6172 or email .

Notes For Editors

The WP Group, headquartered near Southampton in Hampshire, is a leading independent distributor of fuels and lubricants, with a £160m annual turnover and employing 70 people.

Based at Wessex House, Cadland Road, Hardley, Hythe, WP offers a complete portfolio of products and bespoke service solutions across each of its eight trading divisions ­ Industrial, Aviation, Agricultural, Heating, Automotive, Commercial, Motorsport and Marine.

WP, located by Fawley Oil Refinery, has a 50-year heritage and is the supplier and support specialist of choice to thousands of businesses.

Wessex House
Cadland Road
SO45 3NY
Telephone: 023 8089 7841
Freefone: 0800 980 6172
Fax: 023 8089 8876

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